List Building

You probably have heard many times that “the money is in the list”.And that`s ubsolutely real.There are marketers that have build their lists with thousands of subscribers and everytime they send them an email for a new product (their own or an affiliate product) and a small percentage of their subscribers are responding and buy this product they make good money.So how they builded their list?And how can you also build your own?In this post i ll describe the whole thing about list building.
-So, the first thing you ll need to start building your list is an “Autoresponder”.So what`is an autoresponder?An autoresponder is an automated email sending system.This tool is the mechanism that will get you able to capture email addresses from visitors of your websites and by subscribing they give you the right to send them emails with information or products that they are probably interested in.


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So how it works?
Using an autoreponder you will be able to set up “Opt-in” forms and place them in your sites so visitors will be able to subscribe and receive more information or offers you have to give them.So for example if you are an authority in a section (e.g. golf) and you want to give your website`s visitors tips about how to become golf pros,you can do it by setting up a series of emails in the autoresponder that they will be delivered to them in predetermined temporally intervals.And by sending out those emails you can include in them your links to your affiliate or your own products that offcourse they are relative to the information in each email.
So that`s in general how autoresponders work,but lets get more specific now with the whole prosess as you will need to develop a strategy on capturing email addresses.

First of all you will need to create a “squeeze page” with the “opt-in form” in it for every topic you want to give infos about,or every offer you want make.For example if you want to give tips about golf you should then set up a squeeze page announcing to the visitors that they will have more to learn when they subscribe in your list and receive your newsletter.Keep in mind that when you set up a squeeze page you should awake visitor`s curriosity and interest by providing titles of the information you are giving ,and NOT the whole information.
So in our golf example above you should create a squeeze page that describes in few words every different topic that you give info about,and exept a stunning title, it should be said something like:

Subscribe to my newsletter and receive tips about how to:
-Use the stick
-Target the far holes with accuracy
-e.t.c.
-e.t.c.

I hope you got the idea of setting up a squeeze page.
>>>Download a Squeeze Page Maker< <<

-Secondly you will need to make your site visitors even more eager to give you their email address and you can do that by giving them a free gift (ebook or video or something else related to the topic) if they subscribe to your list.This way they will have one more reason to subscribe!And you should offer something with value that will present you as a reliable resource of information.

-Then after you have set up your squeeze page you should drive traffic to it and show it to as more people possible.Keep in mind that traffic is the real battle in succeeding online and the #1 reason why 98% of online marketers fail!
But you should try to show your offer to people that are allready interested in your topic.And that`s called “targeted traffic”.
So how to drive targeted traffic to your squeeze page and build your list?
A good start would be to place ads in related post boards (forums,ezines) and also post coments in other related blogs with your link to your squeeze page so people are visiting these places are already eager to learn more about the specific topic.
Another proven list building way is to participate in Joint Ventures with other marketers.Joint Ventures are cooperations of marketers that they put their lists together and then they can show their offers to more people so they have the chance to expand their subscribers .This way you will be able to show your offer to already interested people about your topic in the other marketers lists!
And finaly is the paid traffic (Pay Per Click-PPC) you can send to your page.This is the most successful way to drive targeted traffic to your offers but you need to learn how to use it correctly or you ll probably get broke without any results.Learn more about Pay Per Click Advertising.

Download a free report about List Building.
Download “The Other Side Of List Building Audio Report”



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Top 10 Reasons to Have an Ezine *

1-Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

2-Build a relationship with the people on your list. It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

3-Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.

4-Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into “silent salespersons”– driving traffic to your website and building your lists around the clock.

5-Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
If you optimize your article placements, you will not only make your website “meatier”, but you’ll also bring new traffic from the search engines.

6-Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!

Free WordPress Autoresponder

7-Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

8-Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!

9-Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

10-Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

All the best
Mathaios


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