The Secrets to Adding Email Marketing to Your List of Offerings
Sitting at breakfast with a friendI was asked me a question I had really never thought about before. His question hit me like a ton of bricks. As a business owner I should of had an answer for him right away. His question sent me on a journey and forced me to look at what we were doing as an Ohio website design company.
Some of you are dying at this point. Tell us! What was your friend’s question? Ok I will spare you the suspense. Here was his question, “So. After a web design project is finished and you hand it off to the client what keeps them coming back?” Good question! Honestly, up to that point my mindset on the client relationship ended when the website was complete and handed over. If they did come back it would be because they needed minor fixes or updates.
All web design companies need to consider my friends question. What if anything can or should we do to keep our clients coming back to us? Is there a revenue stream we’re missing? Is their something else we could provide our clients that will not only keep them coming back but that could provide increased monthly residual revenue? The answer is email marketing.
EMAIL MARKETING
To many web designers and design firms end the client relationship when the web project goes live. This is unfortunate. What if we looked passed just the design and layout of our client’s websites? What if we stayed onboard with them even after the site has launched to help them achieve some of their website goals? Overall this would make for a very happy client as will as setting you apart from your competition.
You client has goals (or you should hope they do) for why they need and want a website. Maybe they want to sell something, build membership, or build brand awareness. Whatever the goals, email marketing can be one of the most effective methods of accomplishing these goals. As web designers adding email marketing to our bag of services is a no brainer. We already design so why not design HTML email campaigns for our clients?
A VALUE ADDED SERVICE
Adding email marketing can truly add value to our client’s projects. Here is a small list:
- Email marketing is very cost effective. When compared to buying stamps email marketing becomes a very affordable option.
- Email marketing is fast. Snail mail can take days to get your clients door. Email is instant and it is their to read right away.
- It is interactive. Once downloaded into the customer’s email inbox they are only one click away from being able to make that purchase.
- It is measurable. How many times were your emails opened? Who clicked on what? The feedback can help future campaigns.
DON’T MISS OUT
Email marketing services will put your design firm ahead of your competition. By having email marketing services and being able to offer them to your clients will bring more value to your clients. Help them achieve their website goals and when you do you bet they will come back for more. Don’t miss out on this opportunity generate more revenue for your business.
Related posts:
- Internet Marketing Blogging Secrets
- Find Out the Real Secret Behind Building a Targeted Email List
- Email Marketing Strategies to Help You Have a Growing and Successful Business
- Choosing the Right Email Marketing Software
- Email Marketing Tips for The Novice Marketer
